Introducing the new Dún Laoghaire
Dún Laoghaire is a picturesque coastal town approximately twelve kilometres south of Ireland’s capital, Dublin. It is situated on the Emerald Isle’s east coast. With a beautiful harbour, Dún Laoghaire is a popular place to visit. Be it for the rich mix of cultural experiences, the relaxed leisure activities or the beauty of the surrounding breathtaking mountains.
Our new identity is the representation and embodiment of the ‘new Dún Laoghaire’, as Dublin Bay’s cultural and leisure waterfront experience. It is sophisticated, cosmopolitan and vibrant.
Our new visual identity communicates this colourful and layered experience of Dún Laoghaire, by celebrating the multitude of stories and strong connections with nature and the sea.
It draws from the textures which surround us, and links us to our rich heritage and history, whilst expressing it in a modern way, as our past is of equal importance to our future. The forms of the identity are inspired by the sails of the boats and vessels in our harbour, the sea and the shape of Dublin Bay. The layers of textures represent the varied and multi-faceted cultural and leisure experiences which make our town so unique.